Google is planning to banish third-party cookies, and last year the company proposed an alternative to user tracking called FLoC (“Federated Learning of Cohorts”). This week, Google said FLoC had officially flown the coop. In its place, the company announced on Tuesday that it would be trying out another cookie…
source https://gizmodo.com/googles-new-plan-for-tracking-users-is-still-all-about-1848417578
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